Thongs, briefs and boxers should absolutely be washed after each consecutive wear. However, bras are slightly different and don't necessarily need to be washed after every wear.

We'd recommend wearing your bra around 3-4 times before washing, depending on your daily routine, whether you lead an active lifestyle, and your personal preference. Washing your bra too often can be damaging to its shape and structure, so it's important to find that perfect balance!

For all of our padded or push-up bras, we advise folding them in half, pushing one cup into the other and placing them gently in your drawer. Give them room to breathe - if you push them down too harshly, the structure of your bras could be damaged.

For non-wired and non-padded bras, we recommend laying them flat on top of each other, to encourage minimal disruption to the delicate fabrics and maximal comfort when you wear them. Is that the definition of Comfort Made Sexy? We think so too...

We don't recommend wearing the same bra every day - your bra stretches throughout the day to mould to your body, and it needs time between wears to return to its original shape. Adding a few bras to your rotation will ensure you're maintaining that perfect Lounge fit and feel.